The business of film : a practical introduction / Stephen R Greenwald, Paula Landry ; with additional content by Michael Kalb and Robert Garson Esq.

Format:

Book

Author/Creator:

Greenwald, Stephen, author.

Landry, Paula, author.

Series:

American Film Market presents.

American Film Market Presents

Language:

English

Subjects (All):

Motion picture industry.

Motion picture industry--United States.

Physical Description:

1 online resource (398 pages)

Edition:

3rd ed.

Distribution:

Bloomsbury UK : London, 2025.

Place of Publication:

Routledge : Milton Park, Abingdon , 2022.

System Details:

text file rdaft

Summary:

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business aspects of this evolving industry, exploring streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, virtual production, the recent impact of global markets including the biggest streamers like Netflix, Apple and Amazon are how they are shaping the future of the business.

Contents:

PREFACE

INTRODUCTION

CHAPTER 1: A BRIEF HISTORY OF THE FILM INDUSTRY

Movie Industry Themes

A Brief Business History Of Film

Convergence And Disruption

Fast Forward To Present Day

CHAPTER 2: A BUSINESS OVERVIEW OF FILM

Key Characteristics Of The Industry

Structure Of The Industry

New Media Players And Their Impact

Case Study: Norman and Me by Stephen Greenwald

Case Study: European Film Industry, An Overview by Michael Kalb

CHAPTER 3: MOVIE DEVELOPMENT

Where Films Come From

Process

Studio Versus Indie

DIY Filmmaking

Case Study: Relying on Genre: 2017 Horror Movie, Stephen King's It

Case Study: The Nature of Copyright: European Author's Rights Versus American Copyright by Michael Kalb

CHAPTER 4: MOVIE FINANCING

Corporate Financing

Picture Financing

Crowdfunding, Production Incentives, Soft Money, Blockchain

The Future

Case Study: How to Make $250 Million and Lose it, in a Year: The Story of the Film Business by Stephen Greenwald

Case Study: Adventures in Oz by Stephen Greenwald

CHAPTER 5: MOVIE PRODUCTION

Preproduction-Planning

Production

Postproduction

Impact Of Mobile, VR/AR And IMAX

Case Study: Cell Phone Feature Film Tangerine

CHAPTER 6: MOVIE DISTRIBUTION

Distribution Details

The Distribution Agreement

Changes In Distribution: OTT, Convergence, Disruptors

The Major Distribution Companies

Impact Of The Internet And Mobile Technology

Direct And Hybrid Models

Global Influences On Distribution

Case Study: Comic Book Movies Take Over the World: Wonder Woman

CHAPTER 7: MOVIE MARKETING

Marketing: Creating Awareness For A Film

Social Media

Trends In Promotion And Marketing

Film Festivals And Markets

Case Study: Million Dollar Mystery by Stephen Greenwald

Case Study: Marketing Moonlight

CHAPTER 8: FILM EXHIBITION, RETAIL & CONSUMPTION

Exploitation: Creating Availability Of A Film

Theatrical

Rethinking The Theatrical Experience

Streaming & New Business Models

From Video/DVD To VOD/PPV

Online And Mobile Platforms

Cable/Free-TV/Cutting The Cord

Impact Of Global Markets

Ancillary Rights

Case Study: Netflix in Movie Theaters -Okja

CHAPTER 9: MOVIE ACCOUNTING

GAAP Versus Contractual Accounting

GAAP-Corporate Accounting

APPENDIX

A. Option and Literary Purchase Agreement

B. Release For Submission Of Materials To Studio Or Production Company

C. Writer Theatrical Short-Form Agreement

Work For Hire

D. Life Story Rights Agreement

E. Directing Agreement

F. Actor Services Agreement

G. Product Placement Release

H. Script Readers Coverage Report Content and Format

I. Acceptable Genre Classifications

J. Film Festivals

K. Online Film Distribution Platforms

L. Popular Movie Industry Trade Magazines / Sites.

Notes:

Includes bibliographical references and index.

ISBN:

1-00-321748-6

1-003-21748-6

1-000-73064-6

9781003217480

OCLC:

1352049825