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Beyond Powerful Radio : An Audio Communicator's Guide to the Digital World - News, Talk, Information, and Personality for Podcasting and Broadcasting / Valerie Geller ; edited by Turi Ryder.
- Format:
- Book
- Author/Creator:
- Geller, Valerie, author.
- Language:
- English
- Subjects (All):
- Radio broadcasting.
- Radio broadcasters.
- Broadcast journalism.
- Webcasting.
- Internet radio broadcasting.
- Communication.
- Physical Description:
- 1 online resource (541 pages)
- Edition:
- Third edition.
- Place of Publication:
- Abingdon, England ; New York, New York : Routledge, [2025]
- Summary:
- A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.
- Contents:
- Part I CREATING CONTENT
- 1. Creating Powerful Content
- 2. Creating Powerful Podcasts
- 3. Are You A Generator or Reactor?
- 4. Personality & Morning Shows
- 5. Performance & Formatics
- 6. Finding & Developing Talent
- 7. Right Casting - Right Job?
- 8. Airchecking
- 9. Managing High Ego Talent
- 10. Avoiding Burnout
- 11. Show Prep
- 12. Producers: Facing the Blank Page
- 13 . Talk Shows
- 14. Call Screening
- 15 . Powerful Interview Techniques
- 16. Public Service Announcements
- Part II STORYTELLING & VOICE
- 17. Powerful Storytelling
- 18. Your Voice
- Improving Your Instrument
- Part III CREATING POWERFUL NEWS
- 19. Creating Powerful News
- 20. In Case Of Emergency
- 21. Citizen Journalism
- 22. Traffic & Weather Together
- 23. Newswriting
- 24. News Anchoring
- 25 Multi-Version News
- 26. Integrating News & Talk
- PART IV ADD A PLATFORM
- 27. Adding Platforms: Audio, Video & Print
- 28. Social Media
- 29. Streaming & The Web
- PART V AI
- 30. AI - Artificial Intelligence
- PART VI MARKETING YOUR CONTENT
- 31. Promotion
- 32. Building Your Brand
- PART VII MAKING MONEY
- 33. Sales, Commercials & Sponsorships
- 34. Fundraising & Giving
- PART VIII UNDERSTANDING YOUR AUDIENCE - 35. LifeStage Demographics
- 36. Research
- 37. Final Notes
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9781040124451
- 1040124453
- 9781040124512
- 1040124518
- OCLC:
- 1535499202
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