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Sports Media : Reporting, Producing, and Planning

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Schultz, Bradley, author.
Contributor:
Arke, Edward T.
Language:
English
Subjects (All):
Mass media and sports.
Sports journalism.
Radio broadcasting of sports.
Television broadcasting of sports.
Physical Description:
1 online resource (248 p.)
Edition:
3rd ed.
Other Title:
Sports Media
Place of Publication:
: Taylor and Francis, 2015.
Florence : Taylor and Francis, 2015.
Summary:
"Sports media" covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism.
Contents:
Cover
Title
Copyright
Brief Contents
Expanded Contents
Preface
Acknowledgments
CHAPTER 1 Introduction
By the Numbers
World Cup Mania
Economics, Technology and Culture
Implications
References
CHAPTER 2 Evolution
From Old to New
Athletes, Media and Audiences
CHAPTER 3 Storytelling
Style
Story Model
Theme
Conceptualizing a Theme: Jason McElwain
Supporting the Theme
Understanding and Engagement
Stakeholders
The Storytelling Model Process
Organization
Beginning
Middle
End
CHAPTER 4 Video and Visuals
Event Photography
Shooting on Location
Feature Photography
General Rules
Practicing
The Photography of NFL Films
Editing
CHAPTER 5 Interviewing and Sound
Interviewing
Objective
Approach
Trust
Specific Questions
Asking Dumb Questions
Sound
Natural Sound
Music
CHAPTER 6 Writing and Reporting
Thinking about Writing
Less Is More
Print vs. Broadcast Writing
A Multimedia Approach
Game Stories
Feature Reporting
Other Approaches
Final Thoughts
CHAPTER 7 Anchoring and Play-by-Play
Anchoring
Control
Personality
Creativity
Uniqueness
Getting Started
Play-by-Play
Play-by-Play Preparation
Before the Booth
What Each Medium Sees
Radio vs. Television
The Role of the Analyst
Final Advice
Practice
People, Not Statistics
CHAPTER 8 Radio
Providing the Missing Pictures
Changing Technology
"One-Man Band"
Sportscasts
Sports Talk
Sitting in the Host's Seat
Final Tips-A Checklist
CHAPTER 9 Public and Media Relations
The Sports Media Perspective
Local Media Information
On Campus
The Big Leagues
Crisis Communications.
The Public Relations Perspective
The Lessons of Penn State
A Litany of Scandal
CHAPTER 10 Ethics
Conflict of Interest
Boosterism
Relationships
Perks
Homers
Advertising
Other Issues
Manipulation and Honesty
Privacy
Citizen Journalism
CHAPTER 11 Gender and Race
Women's Work
Title IX
Crashing the Boy's Club
"Sexploitation"?
The Color of Sports
Minorities in the Media
The Reporting of Race
CHAPTER 12 Employment
Job Strategies
Basics
Versatility
Multimedia
Experience
Internships
Contests and Awards
Attitude
Personal Contacts
Portfolios, Resume Tapes and Demo Reels
Resumes, Cover Letters and Interviews
Agents
Final Comments
Index.
Notes:
Description based upon print version of record.
Includes bibliographical references.
Description based on publisher supplied metadata and other sources.
ISBN:
1-315-69724-6
1-317-44926-6
9781315697246
OCLC:
927492019

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