Greener Products : The Making and Marketing of Sustainable Brands.

Format:

Book

Author/Creator:

Iannuzzi, Al.

Language:

English

Subjects (All):

Green marketing.

Green products.

Physical Description:

1 online resource (302 pages)

Edition:

3rd ed.

Place of Publication:

Milton : Taylor & Francis Group, 2024.

Summary:

Greener Products: The Making and Marketing of Sustainable Brands, Third Edition, written by a renowned sustainability expert, continues to address the latest developments in the fast-paced field of sustainability. Thoroughly updated, it introduces new case studies and includes a new chapter on natural capital cost accounting.

Contents:

Cover

Half Title

Title Page

Copyright Page

Contents

Foreword

Preface

About the Author

Acknowledgments

SECTION I: The Case for Greener Products

Chapter 1: Introduction

Chapter 2: Market Drivers for Greener Products

Chapter 3: Regulatory Drivers for Greener Products

SECTION II: Making Greener Products

Chapter 4: Greener Product Design Examples

Chapter 5: Sustainable Innovation and Tools for Product Sustainability

Chapter 6: Biodiversity and Natural Capital

SECTION III: Marketing Greener Products

Chapter 7: Green Marketing

Chapter 8: Consumer Interest in Sustainable Purchases Continues to Grow

Chapter 9: Marketing Green: Best Practices from OgilvyEarth

Chapter 10: Aspects of Green Marketing

Chapter 11: Best Practices and Conclusions

Index.

Notes:

First edition published by CRC Press 2012.

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Iannuzzi, Al Greener Products

ISBN:

9781040101025

OCLC:

1433988026