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Financial Services Marketing : A Guide to Principles and Practice / Christine Ennew, Nigel Waite, and Róisín Waite.
- Format:
- Book
- Author/Creator:
- Ennew, Christine, author.
- Waite, Nigel, author.
- Waite, Róisín, author.
- Language:
- English
- Subjects (All):
- Financial services industry--Marketing.
- Financial services industry.
- Physical Description:
- 1 online resource (663 pages)
- Edition:
- Fourth edition.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, [2025]
- Summary:
- This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
- Notes:
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 1-04-011677-9
- 1-04-011676-0
- OCLC:
- 1463091891
- Publisher Number:
- CIPO000129334
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