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Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations / John Doorley and Helio Fred Garcia.
- Format:
- Book
- Author/Creator:
- Doorley, John, author.
- Garcia, Helio Fred, author.
- Language:
- English
- Subjects (All):
- Public relations.
- Communication in organizations.
- Physical Description:
- 1 online resource (525 pages)
- Edition:
- Fifth edition.
- Place of Publication:
- New York, NY : Routledge, [2025]
- Summary:
- The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9781040324189
- 1040324185
- 9781040323755
- 1040323758
- OCLC:
- 1500765220
- Publisher Number:
- CIPO000205662
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