NextGen digital marketing in the age of AI / James Hutson, Andrew Smith, editors.

Format:

Book

Contributor:

Smith, Andrew, editor.

Hutson, James, editor.

IGIEA

Series:

e-Book Collection.

e-Book Collection

Language:

English

Subjects (All):

Marketing--Data processing.

Marketing.

Internet marketing.

Artificial intelligence.

Physical Description:

1 online resource (18 PDFs (356 pages)).

Other Title:

NextGen digital marketing in the age of artificial intelligence

Place of Publication:

Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.

Contents:

Preface

Acknowledgment

Chapter 1. The Role of Generative Technology in the Marketing Revolution

Chapter 2. Perceptions vs. Reality: Myths About Generated Content

This chapter explores the gap between public perception and the reality of AI-generated content in digital marketing, addressing widespread myths about AI as an autonomous, effortless content creator. While AI tools can automate...

Perceptions vs. Reality: Myths About Generated Content

Chapter 3. Centaurs and Cyborgs: Models of Collaboration

Chapter 4. Strategic Adoption of Emerging Marketing Technologies

Chapter 5. Transparency and Authenticity in Generated Content

Chapter 6. Nostalgia, Cultural Trends, and Generative Technology

Chapter 7. Case Studies in Technology-Driven Marketing Campaigns

Chapter 8. Tapping into Viral Audience Engagement

Chapter 9. Creating Sustainable Workflows and Aesthetic Standards

Chapter 10. Conclusion: Generative Technology as a Partner in Marketing Innovation

Compilation of References

About The Authors

Index.

Notes:

Includes bibliographic references and index.

Electronic reproduction. Hershey, Pa. Available via World Wide Web.

Description based on title screen (IGI Global, viewed 07/19/2025).

Other Format:

Print version:

ISBN:

9798337325200

Publisher Number:

40032884542

Access Restriction:

Restricted for use by site license.