The Great Digital Transformation : Reimagining the Future of Customer Interactions.

Format:

Book

Author/Creator:

Szatvanyi, Gerard.

Language:

English

Subjects (All):

Customer relations.

Internet marketing.

Physical Description:

1 online resource (150 pages)

Edition:

1st ed.

Other Title:

Great Digital Transformation

Place of Publication:

Newburyport : Forbes Books, 2023.

Summary:

What should retailers know about the purpose of the store? How can team members be treated so they feel engaged in meaningful work? What potential exists in technologies like headless commerce, virtual spaces, the long tail of commerce, and data analytics? As an IT industry thought leader and the founder of OSF Digital, a Salesforce partner, Gerard Szatvanyi has provided the answers to these questions to retailers around the globe. In his debut book, he explains what true digital transformation encompasses. He presents ways to put the customer at the center of everything, incorporate mobile experiences, utilize video interactions, and build communities. He lays out best practices to set up teams and systems, and then bring in digital tools to support the overarching goals. Readers will walk away with a long list of action items they can get started on right away.

Contents:

Intro

Testimonials

Half-title page

Title page

Copyright page

Contents

Acknowledgments

Introduction

Chapter 1 | The Difference between Digitization and Digital Transformation

Chapter 2 | Digital Transformation and Talent

Chapter 3 | Results, Not Presence

Chapter 4 | Reimagining the Customer Experience

Chapter 5 | Mobile at the Center of Everything

Chapter 6 | Shifting from the Internet of Things to the Commerce of Things: Enter Headless Commerce

Chapter 7 | Let's Talk about Brick and Mortar: Creating Transactions from Experiences

Chapter 8 | Virtual Space and Commerce: A How-to Guide

Chapter 9 | Engagement Everywhere: TikTok, YouTube, and Building Experience-Centered Communities

Chapter 10 | Capturing the Long Tail of Commerce

Chapter 11 | Data and Increasing Margins

Chapter 12 | Building Your Toolbox: A Set of Best Practices

Conclusion

About the Author

Contact

Endnotes.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781955884839

1955884838

OCLC:

1373342246