How consumer culture controls our kids : cashing in on conformity / Jennifer Hill.

Format:

Book

Author/Creator:

Hill, Jennifer Ann.

Series:

Childhood in America.

Childhood in America

Language:

English

Subjects (All):

Child consumers--United States.

Child consumers.

Child development--United States.

Child development.

Consumption (Economics)--Social aspects--United States.

Consumption (Economics).

Physical Description:

1 online resource (283 p.)

Edition:

1st ed.

Distribution:

London : Bloomsbury Publishing (UK), 2024

Place of Publication:

Santa Barbara, Calif. : Praeger, [2016]

Language Note:

English

Summary:

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children-from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.

Contents:

Culture jamming and other ventures

The children's culture industry

I buy, therefore I am

For and against the child as a consumer

Conformity, creativity, and the mechanisms of persuasion

Democracy versus consumer capitalism

Deconstructing consumerism: from the voices of young people

Primed to consume.

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

9798400666575

9798216099147

9781440834837

1440834830

OCLC:

1455762144

Publisher Number:

10.5040/9798400666575