The Secret of Culture Change : How to Build Authentic Stories That Transform Your Organization / Jay B. Barney, Manoel Amorim, and Carlos Júlio.

Format:

Book

Author/Creator:

Barney, Jay B., author.

Amorim, Manoel, author.

Júlio, Carlos, author.

Language:

English

Subjects (All):

Management--Employee participation.

Management.

Leadership.

Organizational change.

Physical Description:

1 online resource (232 p.)

Edition:

First edition.

Place of Publication:

Oakland, CA : Berrett-Koehler Publishers, Inc., [2023]

Summary:

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:1. The actions are authentic2. They revolve around the CEO3. They signal a clean break with the past, and a clear path to the future4. They appeal to employee heads and hearts5. They're often theatrical or dramatic6. They're told, and re-told, throughout the organizationWith extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.

Contents:

Cover

Half Title

Title

Copyright

Contents

Preface

Dedication

List of Stories in the Book

Chapter One: Building Stories to Change Your Organization's Culture

Chapter Two: Why Culture Change Is Different

Chapter Three: Building Authentic Stories

Chapter Four: Star in Your Own Story

Chapter Five: Stories That Break with the Past, with a Path toward the Future

Chapter Six: Build Stories for the Head and Heart

Chapter Seven: Story Building as Theater

Chapter Eight: Creating a Story Cascade

Chapter Nine: Making Culture Change Stick

Chapter Ten: How to Build Your Own Culture-Changing Stories

Discussion Guide

Notes

Acknowledgments

Index

About the Authors.

Notes:

Description based on print version record.

ISBN:

9781523004942

1523004940