The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.

Format:

Book

Author/Creator:

Popp, Richard K., 1977-

Language:

English

Subjects (All):

Tourism--United States--History--20th century.

Tourism.

Tourism--Psychological aspects--United States.

Advertising--Tourism--United States.

Advertising.

Tourism--United States--Marketing.

United States--Social life and customs.

United States.

Physical Description:

1 online resource (233 p.)

Place of Publication:

Baton Rouge : Louisiana State University Press, c2012.

Language Note:

English

Summary:

Between the 1930's and 1960's, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized mid-century modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

Contents:

Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index;

Notes:

Description based upon print version of record.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

0-8071-4286-7

OCLC:

804847655