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The new handshake : sales meets social media / Joan C. Curtis and Barbara Giamanco.
- Format:
- Book
- Author/Creator:
- Curtis, Joan C., 1950-
- Language:
- English
- Subjects (All):
- Internet marketing.
- Selling.
- Social media.
- Target marketing.
- Physical Description:
- 1 online resource (222 p.)
- Distribution:
- New York : Bloomsbury Publishing (US), 2024.
- Place of Publication:
- Santa Barbara, Calif. : Praeger, c2010.
- Language Note:
- English
- Summary:
- This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
- Contents:
- pt. 1. The evolution of selling and buyers
- pt. 2. Social media outlets
- what works best when and how to begin
- pt. 3. Developing a social media sales strategy.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9798400690990
- 9786612700880
- 9781282700888
- 128270088X
- 9780313382727
- 0313382727
- OCLC:
- 659755276
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