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The new handshake : sales meets social media / Joan C. Curtis and Barbara Giamanco.

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Format:
Book
Author/Creator:
Curtis, Joan C., 1950-
Contributor:
Giamanco, Barbara.
Language:
English
Subjects (All):
Internet marketing.
Selling.
Social media.
Target marketing.
Physical Description:
1 online resource (222 p.)
Distribution:
New York : Bloomsbury Publishing (US), 2024.
Place of Publication:
Santa Barbara, Calif. : Praeger, c2010.
Language Note:
English
Summary:
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
Contents:
pt. 1. The evolution of selling and buyers
pt. 2. Social media outlets
what works best when and how to begin
pt. 3. Developing a social media sales strategy.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
9798400690990
9786612700880
9781282700888
128270088X
9780313382727
0313382727
OCLC:
659755276

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