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I can get for your retail : down and dirty tales from a Canadian ad man / Rick Padulo.
- Format:
- Book
- Author/Creator:
- Padulo, Rick, author.
- Language:
- English
- Subjects (All):
- Advertising campaigns--Canada--History.
- Advertising campaigns.
- Advertising executives--Canada--Biography.
- Advertising executives.
- Physical Description:
- 1 online resource (225 p.)
- Place of Publication:
- Toronto : Dundurn, [2012]
- Language Note:
- English
- Summary:
- Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.
- Contents:
- Modest beginnings
- What's a Padulo?
- Rick's nine commandents
- Leon's- don't pay a cent ever
- Black's a phototography
- Zellers- because ... the lowest price is the law
- The CIBC coup- seeing beyond
- Rexall- a pharmacy first
- Giving back
- I love retail
- Lessons learned
- Even the future ain't what it used to be.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 1-280-12966-2
- 9786613533548
- 1-4597-0501-7
- OCLC:
- 786442589
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