Brand Yourself : A No-Nonsense Brand Toolkit for Small Businesses.

Format:

Book

Author/Creator:

Werner, Lucy.

Contributor:

Chatelet, Hadrien.

Language:

English

Subjects (All):

Branding (Marketing).

Small business marketing.

Physical Description:

1 online resource (216 p.) ill

Edition:

1st ed.

Place of Publication:

Northwich : Practical Inspiration Publishing, 2021.

Summary:

Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Chatelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London. Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Contents:

Cover Page

Title Page

Copyright Page

Contents

Dedication

Introduction

1 How to Compile Your Brand Strategy

2 How to Build Your Brand Toolkit

3 Personal Brand

4 Low Budget for Big Impact

5 How to Brief Your Brand

6 Brand On!

Key terms

Useful resources

Recommended reading

Acknowledgements.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781788602747

1788602749

OCLC:

1267457474