Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer.

Format:

Book

Author/Creator:

Schaefer, Kate, author.

Language:

English

Subjects (All):

Merchandising.

Shopping--Technological innovations.

Shopping.

Display of merchandise.

Physical Description:

1 online resource (194 pages) : color illustrations

Edition:

First edition.

Distribution:

[London, England] : Bloomsbury Publishing, 2020

Place of Publication:

London, UK ; Bloomsbury Visual Arts, 2020.

System Details:

text file

HTML

Summary:

"Successful fashion merchandising, branding, and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies, and facial recognition, among other techniques. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience"-- Provided by publisher.

Contents:

1. What is Visual Merchandising?

Overview of VM

What it includes

Why it is used (Commerciality)

How visual merchandising has progressed

2. The History and Evolution of Visual Merchandising

History of visual merchandising

Evolution of visual merchandising and display

Incorporating digital technologies

Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor

Company Spotlight: Sephora

3. Visual Merchandising and Omnichannel Retail

Enhancing the online shopping experience

Social Media and visual merchandising

Using mobile devices (Introduce beacon technologies, interactive displays)

Mass Customization

Company Spotlight: Ted Baker and Google

4. Store Planning and Design

What is store planning?

Square Footage vs. Selling Space

Materials

Furniture

Software programs/CAD programs

Tradeshows (ie. GlobalShop)

Company Spotlight: Visual Retailing (MockShop) or Retail Smart

5. Store Interiors

Experiential retail

Sensory merchandising

Sustainability in visual merchandising

Heat Mapping (Data Analytics)

Dwell Time (Data Analytics)

Company Spotlight: Amazon (AmazonGo)

6. Mannequins and Forms

Communicating through mannequins and forms

The future of mannequins and forms

Company Spotlight: Iconome

7. Exterior and Window Displays

Interactive Displays: Who, What, Why

Infrared Sensors

Facial Recognition

Virtual Reality

Augmented Reality

Mobile Commerce

Social Media/Mass Customization

Conclusion

What Might We Expect as the Future of VM?

Notes:

Includes bibliographical references and index.

ISBN:

9781350092860

135009286X

9781350092891

1350092894

9781350092884

1350092886

OCLC:

1238133711