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Successful technological integration for competitive advantage in retail settings / Eleonora Pantano, Middlesex University London, UK.
- Format:
- Book
- Series:
- Advances in e-business research series.
- Advances in E-Business Research (AEBR) Book Series, 1935-2700
- Language:
- English
- Subjects (All):
- Retail trade--Technological innovations.
- Retail trade.
- Retail trade--Management.
- Physical Description:
- 1 online resource (xxiii, 405 pages) : illustrations (some color).
- Place of Publication:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.
- Contents:
- Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others]
- Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano
- A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille
- Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others]
- Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha
- Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker
- Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers
- Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber
- Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit
- Towards a benchmark in the innovation of the retail channel / Milena Viassone
- Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others]
- Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo
- Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac
- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- OCLC:
- 907238296
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