Fuzzy optimization and multi-criteria decision making in digital marketing / Anil Kumar, ABV-Indian Institute of Information Technology & Management, India, Manoj Kumar Dash, ABV-Indian Institute of Information Technology & Management, India.

Format:

Book

Author/Creator:

Kumar, Anil, 1980- author, contributor.

Contributor:

Kumar, Anil, 1980- editor.

Dash, Manoj Kumar, editor.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2327-5529

Language:

English

Subjects (All):

Telemarketing.

Multiple criteria decision making.

Decision making--Mathematical models.

Decision making.

Data envelopment analysis.

Physical Description:

1 online resource (xxi, 368 pages) : illustrations.

Place of Publication:

Hershey, PA : Business Science Reference, an Imprint of IGI Global, [2016]

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.

Contents:

A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yazıcı, Ali Karasan

Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari

Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash

Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek

Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Ümran Sengül, Miraç Eren

Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash

Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur

Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi

Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski

Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann

Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani

A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra

Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach / Meysam Shaverdi, Iman Ramezani, Ali Asghar Anvary Rostamy

Multi-criteria fuzzy analysis of competitiveness: comparative evaluation of regional development / Katsiaryna Navitskaya.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781466688094

OCLC:

927168715