Handbook of research on effective advertising strategies in the social media age / Nurdan Oncel Taskiran, Recep Yilmaz, editors.

Format:

Book

Author/Creator:

Taskiran, Nurdan Oncel, author.

Contributor:

Ta�sk�ran, Nurdan �Oncel, 1960- editor.

Yilmaz, Recep, editor.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2327-5529

Language:

English

Subjects (All):

Internet advertising.

Internet marketing.

Social media.

Physical Description:

1 online resource (xxix, 509 pages) : illustrations.

Place of Publication:

Hershey, PA : Business Science Reference, [2015]

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

Contents:

A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran

Gamification and social media as tools for tourism promotion / Magdalena Kachniewska

Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin

Advertising in games: advergaming applications in the tourism industry / Evrim Celtek

The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar

On-line media planning and on-line media common measurement currencies / Bilgen Basal

Augmented reality advertisements in tourism marketing / Evrim Celtek

The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin

Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard

The role of social media in international advertising / Kijpokin Kasemsap

Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek

Identity is what we sell / Anette Horn, Peter Horn

Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic

The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz

Turkish healthcare industry promotional practices and digital era / Bilgen Basal

The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim

Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang

Advertising ethics in the social media age / Tanses Yasemin Gülsoy

Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden

Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert

Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar

The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc

Does social media marketing improve business performance? / Tanses Yasemin Gülsoy.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781466681262

OCLC:

908343561