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Handbook of research on effective advertising strategies in the social media age / Nurdan Oncel Taskiran, Recep Yilmaz, editors.
- Format:
- Book
- Author/Creator:
- Taskiran, Nurdan Oncel, author.
- Series:
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2327-5529
- Language:
- English
- Subjects (All):
- Internet advertising.
- Internet marketing.
- Social media.
- Physical Description:
- 1 online resource (xxix, 509 pages) : illustrations.
- Place of Publication:
- Hershey, PA : Business Science Reference, [2015]
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
- Contents:
- A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran
- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska
- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin
- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek
- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar
- On-line media planning and on-line media common measurement currencies / Bilgen Basal
- Augmented reality advertisements in tourism marketing / Evrim Celtek
- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin
- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard
- The role of social media in international advertising / Kijpokin Kasemsap
- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek
- Identity is what we sell / Anette Horn, Peter Horn
- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic
- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz
- Turkish healthcare industry promotional practices and digital era / Bilgen Basal
- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim
- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang
- Advertising ethics in the social media age / Tanses Yasemin Gülsoy
- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden
- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert
- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar
- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc
- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy.
- Notes:
- Description based upon print version of record.
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 9781466681262
- OCLC:
- 908343561
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