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Fundamentals of sport business marketing / Brenda G. Pitts.
- Format:
- Book
- Author/Creator:
- Pitts, Brenda G., author.
- Language:
- English
- Subjects (All):
- Sports--Marketing.
- Sports.
- Place of Publication:
- FiT Publishing 2021
- Contents:
- 1. The sport business industry
- 2. Sport business marketing in a global sport business industry
- 3. The sport business marketing process
- 4. Sport business marketing research
- 5. Segmentation, target marketing, and positioning for the sport business
- 6. Marketing information systems and the sport business
- 7. The marketing mix and the sport business
- 8. Product and product management in sport business
- 9. Price and pricing strategies for the sport business
- 10. Place: distribution chiannels and decisions in sport business
- 11. Promotion and the sport business
- 12. Sponsorship and endorsement advertising in sport business
- 13. Logos, licensing, and merchandising in the sport business industry
- 14. Media relations in the sport business industry
- Appendices
- References
- Index
- About the author.
- ISBN:
- 9781940067605
- 194006760X
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