Online Reputation Management in Destination and Hospitality : What We Know, What We Need to Know / edited by Riccardo Rialti, Zuzana Kvítková, and Tomás Makovník.

Format:

Book

Author/Creator:

Rialti, Riccardo, author.

Contributor:

Rialti, Riccardo, editor.

Kvítková, Zuzana, editor.

Makovník, Tomás, editor.

Language:

English

Subjects (All):

Business enterprises--Ratings and rankings.

Business enterprises.

Hospitality industry--Marketing.

Hospitality industry.

Internet marketing.

Reputation.

Tourism--Marketing.

Tourism.

Physical Description:

1 online resource (257 pages)

Place of Publication:

Bingley, England : Emerald Publishing Limited, [2023]

Summary:

Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Contents:

Cover

Online Reputation Management in Destination and Hospitality

Online Reputation Management in Destination and Hospitality: What We Know, What We Need to Know

Copyright

Dedication

Table of Contents

List of Figures and Tables

About the Editors

I - Introduction

1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems, and Solutions

Abstract

1.1 Introduction to (Online) Reputation Issues - The Essence and Basic Context

1.2 Importance of Online Reputation in Tourism

1.3 Strategies in Online Reputation Management and Factors Influencing the Effectiveness

1.4 Introduction to the Contents of the Book

References

II - Determinants of Online Reputation in Tourism

2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research

2.1 Introduction

2.2 Methodology

2.3 Results

2.3.1 Prevalent Characteristics of the Examined eWOM Studies From 2008 to 2021

2.3.2 eWOM and Its Impact on Consumer Behavior in Tourism

2.3.3 Factors Influencing the Contribution of eWOM and the Motivation to Provide It

2.4 Conclusion

3. How Have Travelers' Needs Evolved Because of the COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on ...

3.1 Introduction

3.2 Theoretical Background

3.2.1 Corporate Reputation and Its Effects on Companies

3.2.2 The Online Corporate Reputation

3.2.3 The Corporate Reputation of Tourism Companies

3.2.4 Research Questions

3.3 Methodology

3.3.1 Data Collection

3.3.2 Data Analysis

3.4 Findings

3.5 Discussion and Conclusions

3.5.1 Theoretical Contribution

3.5.2 Managerial Implications

3.6 Limitations and Future Research

4. Big Data and Online Reputation Management in Tourism: Leveraging the Role of Entrepreneurship

Abstract.

4.1 Introduction

4.2 From Reputation Management to Online Reputation Management in Tourism: An Overview

4.2.1 Reputation Management

4.2.2 Online Reputation Management

4.2.3 Online Reputation and Empowerment

4.3 Entrepreneurship in Tourism: Understanding the Importance of Managing Online Review Through Digital Technology and Dyna ...

4.3.1 Entrepreneurship in Tourism

4.3.2 Entrepreneurship and Digital Technology: Digital Entrepreneurship Ecosystem

4.3.3 Digital Entrepreneurship Ecosystem and Dynamic Capabilities

4.4 Technologies and Online Reputation Management: Exploring the Role of Big Data

4.5 Discussion

4.6 Implication, Limitation, and Suggestion for Future Research

5. Specifics of Online Reputation Management of Hotel Services Intermediaries and Their Role in Reputation Creation

5.1 Introduction to Tourism Companies' Reputation

5.1.1 Aim and Methodology

5.2 Tourism Intermediaries and Their Role in the Distribution Chain

5.2.1 Tour Operators

5.2.2 Online Travel Agencies/Agents

5.2.3 Others

5.2.3.1 Travel Agent/Agency

5.2.3.2 Travel Management Company

5.2.3.3 PCO and DMC

5.3 Different Platforms for Reputation from the Intermediaries' Perspective

5.4 Roles of Intermediaries in Online Reputation Creation in the Tourism Ecosystem

5.5 Specifics of Online Reputation Management of Intermediaries

5.6 Conclusion and Discussion

5.6.1 Further Information

6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of ...

6.1 Introduction

6.2 Literature Review

6.2.1 Background

6.2.2 Tourists-Based Proximity Preferences

6.2.3 Bridging Management via 4.0 Technology

6.2.4 Pre- and Post-COVID Tourism

6.3 Research Methodology.

6.4 Findings and Discussion

6.4.1 Choice of Destination

6.4.2 Reliability

6.4.3 Strategic Planning

6.4.4 Healthcare Services

16.4.5 Friendly Relationship

6.4.6 Adoption of 4.0 Technologies

6.5 Pre- and Post-Coronavirus and Tourism

6.6 Conclusion

7. Factors Affecting the Tourists' Approach to Health and Safety Information in Reviews During the COVID-19 Pandemic

7.1 COVID-19 and Tourism

7.1.1 Impact on the Economy and Tourism

7.1.2 Changes in Tourists' Behavior

7.1.2.1 Risk Management

7.1.2.2 Service Delivery

7.1.2.3 Transportation Patterns

7.1.2.4 Distribution Channels

7.1.2.5 Avoidance of Overpopulated Destinations

7.1.2.6 Destinations' Hygiene and Safety

7.1.3 Consumer Behavior Shift and Its Impact on Online Reputation Management

7.2 Impact of the COVID-19 Pandemic on Reading Reviews

7.2.1 Methodology

7.2.2 Sample Description

7.2.3 Results

7.3 Conclusion

III - Online Reputation Management Strategies

8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case

8.1 Introduction

8.2 Literature Review

8.3 Method

8.4 Results and Discussion

8.4.1 An Overview About Pistoia Museums

8.4.2 The Strategies and the Tools to Improve Reputation

8.5 Conclusions

Acknowledgments

9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland

9.1 Introduction

9.2 Social Media in Tourism and Hospitality

9.3 Issues of Social Media Use in Travel Planning Process

9.4 Social Media Usage in Finland

9.5 Research Design

9.5.1 Data Collection

9.5.2 Data Analysis

9.5.3 Data Limitations

9.6 Research Findings

9.7 Discussions

9.8 Conclusion

References.

10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia

10.1 Introduction

10.2 Literature Review

10.3 Data and Methods

10.4 Results

10.4.1 Communication of the Spa Enterprises on the Website

10.4.2 Communication of Spa Enterprises on Social Networks

10.4.3 Importance and Management of Reviews in the Online Reputation of Selected Spa Enterprises in Slovakia

10.5 Conclusion

IV - Instruments to Improve ORM in Destination Management

11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence From the Uffizi Gallery

11.1 Introduction

11.2 Literature Review and Hypotheses Development

11.2.1 The Influence of Tourism Pressure on Online Reputation of Destinations

11.2.2 The Relationship Between Density of Visitors, Carrying Capacity, and Overcrowding in Tourist Destinations

11.2.3 Visitor Satisfaction and Destinations' Online Reputations

11.3 Data Overview and Metric Analysis

11.4 Verification of the Hypotheses

11.5 Discussion and Conclusions

Note

12. Triangulating Online Brand Reputation, Brand Image, and Brand Identity: An Interdisciplinary Research Approach to Desig ...

12.1 The Online Brand Reputation

12.2 Aligning Brand Identity and Brand Image

12.3 Online Brand Reputation in Tourism Studies

12.4 Brand Alignment in Tourism Studies

12.5 A Digital-Based Research Proposal

12.6 Emerging Effects of Combining Indicators of CBAA and Measurements of OBR

12.6.1 Suggestions in Terms of Brand Communication

12.7 Conclusions

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Rialti, Riccardo Online Reputation Management in Destination and Hospitality

ISBN:

9781803823751

1803823755