Business-To-Business Marketing 2023.

Format:

Book

Author/Creator:

Miller, Richard.

Contributor:

Washington, Kelli.

Series:

RKMA Market Research Ebook

RKMA Market Research Ebook ; v.1

Language:

English

Subjects (All):

Internet marketing.

Marketing research.

Physical Description:

1 online resource (232 pages)

Edition:

6th ed.

Place of Publication:

Miramar, FL : Richard K. Miller & Associates, 2022.

Summary:

Business-to-Business Marketing 2023 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Contents:

PART I: MARKET OVERVIEW

1 BUSINESS-TO-BUSINESS SPENDING

1.1 B2B Payment Transaction Value

1.2 Gross Domestic Product

1.3 B2B Transaction Methods

2 B2B MARKETING SPENDING

2.1 Overview

2.2 B2B External Spending

2.3 Marketing Budget Distribution

2.4 Marketing Collateral

2.5 Market Resources

3 B2B ADVERTISING

3.1 Market Assessment

3.2 Display Advertising

3.3 Search Spending

3.4 Mobile Advertising

3.5 B2B Tech Ad Spending

4 CLIENT HOSPITALITY

4.1 Overview

4.2 Sports Tickets

4.3 Major Sports Events

4.4 Hospitality Tents

4.5 Country Clubs

4.6 Market Resources

5 B2B MEDIA

5.1 Business News Magazines

5.2 Business Technology Magazines

5.3 Newspapers

6 BUSINESS DIRECTORIES & DATABASES

6.1 Overview Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781577833161

1577833163

OCLC:

1334996509