Islamic perspectives on marketing and consumer behavior : planning, implementation, and control / Bikramjit Rishi, Institute of Management Technology (IMT), Ghaziabad, India.

Format:

Book

Author/Creator:

Rishi, Bikramjit, author.

Contributor:

Rishi, Bikramjit, 1978- editor.

Series:

Gale eBooks

Language:

English

Subjects (All):

Consumer--Research--Islamic countries.

Consumer.

Marketing--Islamic countries.

Marketing.

Consumer behavior--Islamic countries.

Consumer behavior.

Physical Description:

1 online resource (xxi, 389 pages) : illustrations (some color)

Place of Publication:

Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher.

Contents:

A simplified method for understanding judgment and decision making of Muslim consumers / Burhanudin

Consumer behavior in Islam / Abdul Hadi M. Alkhasawneh

When faithful consumption meets modernism: a review of consumption practices in Turkey / Begüm Yetiser, Burcu Genç

Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia / Norshamliza Chamhuri, Yeni Kusumawaty, Peter J. Batt

Islam and consumption: religion interpretations and changing consumerism / Farhan Shaikh, Dinesh Sharma

Islamic marketing: a conceptual framework for political, cultural, and religious interrelatedness / Samer Sarofim, Ahmed Tolba

Marketing communications in the islamic perspective: communicating the Halal branding / Omar Ramzy, Omar H. Eldahan

Practical applications in marketing strategies and consumer behaviour in an "Islamic" context / Gulnara Z. Karimova

Luxury consumption behavior of Muslim customers in a culturally distinct and an affluent market / Khurram Sharif, Norizan M Kassim

Demystifying the Islamic consumer segments / Bikramjit Rishi, Subhankar Halder

Marketing financial services and products in different cultural environments / Charilaos Mertzanis

Accepting a new nano-tech-based technology in the fruit storage industry: a B2B perspective from the Middle East / Azad Omrani, Christine Vallaster

Zakat and its socio-economic merits: a holistic view towards eradication of poverty / Mohammed Abdul Karim Al-Banna, Ian Michael

The perspectives of e-commerce in Arab Region: an explorative study / Mohammad Ziaul Hoq, Abdulwahab Shmailan.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Rishi, Bikramjit. Islamic perspectives on marketing and consumer behavior : planning, implementation, and control.

ISBN:

9781466681408

OCLC:

907693362