International business in the 21st century / Bruce D. Keillor, general editor ; Timothy J. Wilkinson, editor.

Format:

Book

Contributor:

Keillor, Bruce David.

Series:

Praeger perspectives.

Praeger perspectives

Language:

English

Subjects (All):

International trade.

International business enterprises.

International economic relations.

Physical Description:

1 online resource (1025 p.)

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Santa Barbara, Calif. : Praeger, c2011.

Language Note:

English

Summary:

This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.

Contents:

Cover; Volume 1; Contents; Introduction; PART 1: PREPARING FOR INTERNATIONAL OPERATIONS; 1. Assessing Export Readiness; 2. Strategic Alliances: Choose Your Partners; 3. Market Entry Options; 4. Financing International Operations; 5. Managing the Born Global Firm; PART 2: SELECTING THE RIGHT DESTINATION; 6. Assessing and Managing Political Risk; 7. The International Business Environment as a Global Confederation: Lessons from 1783; 8. International Market Selection and Assessment; 9. Identifying Resources for Going Global; PART 3: DEVELOPING THE RIGHT MIND-SET

10. Understanding Your Product Offering11. Identifying Firm Competencies and Expertise: An International Entrepreneurial Perspective; 12. Managing Global Competitive Dynamics; 13. Contingency Thinking for Creating Effective Decision Streams: Lessons in International Strategic Management from Confucius, Hobbes, Machiavelli, Plato, and Sun Tzu; 14. Managing International Public Relations: A Close Look at American Multinational Corporations; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Editors and Contributors; Volume 2; Contents; Introduction

PART 1: DEALING WITH INTERNAL ISSUES1. Implementing ""Think Global, Act Local""; 2. International Market and Marketing Research; 3. Expatriate vs. Local Staffing of Foreign Operations; 4. Cultural Difference, Communication, and Managing Innovation: An Entrepreneur's Guide; PART 2: DEALING WITH EXTERNAL ISSUES; 5. Consumer Ethnocentrism and Country-of-Origin Effects; 6. Assessing Operational Effectiveness; 7. Dealing with Cultural Differences within an Organization: The Aha Experience; PART 3: PUTTING IT ALL TOGETHER-AND MAKING IT WORK!; 8. Managing Exchange Rates

9. Navigating the Legal Minefield in International Business10. Global Supply Chain Strategy: Application of the Supply Chain Maturity Model; 11. Connecting with the Customer in an Emerging Market Context; 12. Brand Equity: Leveraging Brands in International Markets; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; About the Editors and Contributors; Volume 3; Contents; Introduction; PART 1: EMERGING ISSUES IN THE INTERNATIONAL ENVIRONMENT; 1. Security Countermeasures and the Global Supply Chain: Striking the Balance; 2. The Sustainability Imperative

3. Emerging Markets, Transitional Economies, and Emerging Market Multinationals4. An International Marketing Manifesto; 5. Reaching the International Consumer: An Assessment of the International Direct Marketing Environment; 6. Intellectual Property Protection around the Globe; PART 2: SOCIAL RESPONSIBILITY, INTERNATIONAL ETHICS, AND THREATS; 7. Social Responsibility as Strategy; 8. Business Ethics across Cultures; 9. The Risk of Adopting Disruptive Technology to Gain Global Competitive Advantage; 10. Terrorism: Vulnerability and Risk; 11. Global Web and Culture

PART 3: HOW TO STAY AHEAD OF THE COMPETITION

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

979-84-00-67114-2

1-283-31727-3

9786613317278

0-313-37949-1

1-78034-916-5

OCLC:

760411228