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Strategic e-commerce systems and tools for competing in the digital marketplace / Mehdi Khosrow-Pour, editor.
- Format:
- Book
- Author/Creator:
- Khosrow-Pour, Mehdi, 1951- author, contributor.
- Series:
- Advances in e-business research series.
- Advances in E-Business Research (AEBR) Book Series, 1935-2719
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Information technology.
- Physical Description:
- 1 online resource (xv, 315 pages) : illustrations (some color).
- Place of Publication:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.
- Contents:
- Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu
- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen
- Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh
- A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan
- Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai
- Branding cultural analogues in virtual communities / Robert Pennington
- The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok
- Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury
- Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei
- Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef
- An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781466681347
- 1466681349
- OCLC:
- 905490420
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