Consumer Behavior 2022.

Format:

Book

Author/Creator:

Miller, Richard.

Contributor:

Washington, Kelli.

Series:

RKMA Market Research Ebook

RKMA Market Research Ebook ; v.2

Language:

English

Subjects (All):

Consumer behavior.

Consumption (Economics).

Physical Description:

1 online resource (339 pages)

Edition:

15th ed.

Place of Publication:

Miramar, FL : Richard K. Miller & Associates, 2021.

Summary:

Consumer spending accounts for 70% of the U.S. gross domestic product, or over 11.6 trillion. Consumer Behavior 2022 assesses how this spending is distributed and the consumer behaviors that affect spending. Consumer Behavior 2022 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2022 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources.

Contents:

PART I: THE AMERICAN CONSUMER

1 DEMOGRAPHICS

1.1 Population Distribution

1.2 Median Age

1.3 Births

1.4 Children

1.5 Population Growth

1.6 Generational Demographics

1.7 Race/Ethnicity Distribution

1.8 Education, Family Status, And Nativity

1.9 Market Resources

2 CONSUMER SPENDING

2.1 Consumer Contribution to the GDP

2.2 Household Spending

2.3 Spending Assessment

2.4 Retail Spending

2.5 Market Resources

3 PERSONAL FINANCES

3.1 Personal Financial Situation

3.2 Economic Well-Being

3.3 Financial Insecurity

3.4 Financial Challenges

3.5 Household Income

3.6 Income By State

3.7 Household Wealth/Net Worth

3.8 Assets

3.9 Personal Savings

3.10 Consumer Debt

3.11 Market Resources

4 HOUSEHOLDS & HOUSING Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.