The greenhouse approach : cultivating deliberate innovation in organizations / Chitra Anand.

Format:

Book

Author/Creator:

Anand, Chitra, author.

Language:

English

Subjects (All):

Creative ability in business--Management.

Creative ability in business.

Physical Description:

1 online resource (194 pages)

Place of Publication:

Toronto : Dundurn, [2019]

Summary:

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees - their rebels, their trend spotters, their communicators, their researchers - to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

Notes:

Description based on print version record.

ISBN:

9781459742864

1459742869

9781459742871

1459742877