Case studies in sport business marketing / Brenda G. Pitts, editor.

Format:

Book

Contributor:

Pitts, Brenda G., editor.

Language:

English

Subjects (All):

Sports--Marketing--Case studies.

Sports.

Place of Publication:

FiT Publishing 2022

Summary:

"The third edition of Case Studies in Sport Business Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. This new edition, comprised of newly written cases that analyze the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport, among other timely sport marketing topics, is a valuable asset to sport marketing courses at the graduate and undergraduate levels"-- Provided by publisher.

ISBN:

9781940067728

1940067723