Marketing Case Studies : Linking Theory to Practice / Rand Irshaidat.

Format:

Book

Author/Creator:

Irshaidat, Rand, author.

Language:

English

Subjects (All):

Marketing--Case studies.

Marketing.

Physical Description:

1 online resource (224 p.)

Edition:

First edition.

Place of Publication:

Washington : Academica Press, [2023]

Summary:

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behaviour, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Notes:

Description based on print version record.

Includes bibliographical references.

ISBN:

9781680537260

OCLC:

1492912394