Impact of ICTs on event management and marketing / Kemal Birdir [and three others].

Format:

Book

Author/Creator:

Birdir, Kemal, author.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Language:

English

Subjects (All):

Special events--Planning--Technological innovations.

Special events.

Physical Description:

23 PDFs (357 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2021]

System Details:

Mode of access: World Wide Web.

Summary:

"This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.

Contents:

Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology

Chapter 2. Web revolution and events: development and progress

Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing

Chapter 4. Emerging technologies at the events

Chapter 5. The integration of social media into event tourism

Chapter 6. Importance of ICT in human resources management and evaluation in terms of events

Chapter 7. Management and marketing events in a digital era: opportunities and challenges

Chapter 8. Digital art events and digital art museums

Chapter 9. Social media and events: before, during, and after

Chapter 10. New trends in event marketing

Chapter 11. Virtual reality for better event planning and management

Chapter 12. Artificial intelligence applications for event management and marketing

Chapter 13. New event trends as a tool of digital marketing communication

Chapter 14. Applying industry 4.0 on management of gastronomy events

Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants

Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781799849551

OCLC:

1224336004