Impact of ICTs on event management and marketing / Kemal Birdir [and three others].

Format:

• Book

Author/Creator:

• Birdir, Kemal, author.

Series:

• Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
• Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Language:

English

Subjects (All):

• Special events--Planning--Technological innovations.

Physical Description:

23 PDFs (357 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2021]

System Details:

Mode of access: World Wide Web.

Summary:

"This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.

Contents:

• Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology
• Chapter 2. Web revolution and events: development and progress
• Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing
• Chapter 4. Emerging technologies at the events
• Chapter 5. The integration of social media into event tourism
• Chapter 6. Importance of ICT in human resources management and evaluation in terms of events
• Chapter 7. Management and marketing events in a digital era: opportunities and challenges
• Chapter 8. Digital art events and digital art museums
• Chapter 9. Social media and events: before, during, and after
• Chapter 10. New trends in event marketing
• Chapter 11. Virtual reality for better event planning and management
• Chapter 12. Artificial intelligence applications for event management and marketing
• Chapter 13. New event trends as a tool of digital marketing communication
• Chapter 14. Applying industry 4.0 on management of gastronomy events
• Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants
• Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.

Notes:

• Description based on print version record.
• Includes bibliographical references and index.

ISBN:

9781799849551

OCLC:

1224336004