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Boring2Brave : The 'bravery-As-a-strategy' Mindset That's Transforming B2B Marketing.
- Format:
- Book
- Author/Creator:
- Choueke, Mark.
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Physical Description:
- 1 online resource (256 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Northwich : Practical Inspiration Publishing, 2021.
- Summary:
- Boring2Brave is a step-by-step guide to showing how B2B marketing done differently can influence strategy and 10X results. Its get-off-the-treadmill time. Stop being measured in metrics youve always known are meaningless and start building your companys brand and value. Marks Bravery-as-a-Strategy approach unshackles you from the stale, ineffective drudge of conventional B2B software selling.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781788602198
- 1788602196
- OCLC:
- 1255216737
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