Boring2Brave : The 'bravery-As-a-strategy' Mindset That's Transforming B2B Marketing.

Format:

Book

Author/Creator:

Choueke, Mark.

Language:

English

Subjects (All):

Industrial marketing.

Physical Description:

1 online resource (256 p.)

Edition:

1st ed.

Place of Publication:

Northwich : Practical Inspiration Publishing, 2021.

Summary:

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently can influence strategy and 10X results. Its get-off-the-treadmill time. Stop being measured in metrics youve always known are meaningless and start building your companys brand and value. Marks Bravery-as-a-Strategy approach unshackles you from the stale, ineffective drudge of conventional B2B software selling.

Contents:

Cover Page

Title Page

Copyright Page

Contents

Author's note

Preface

1 Is this book for you?

2 Bravery: The ultimate leadership development training

3 Step 1: The decision

4 Step 2: The doing (while we do, we also need to teach)

5 When you think you're Han Solo but you're actually C-3PO

6 How much do you spend to be invisible?

7 'Different' is your job...

8 The risk of being fired

9 Unpicking three of B2B marketing's universal 'untruths'

10 Let's unbore ourselves

11 Everyone has product info: You need a story

12 B2C: Bravery2Creativity

13 The rebellion, language and science behind being brave

14 The thing about B2B nobody ever cared to acknowledge

15 This is the winter of our dissed content

16 No brand, no demand

17 Find your voice

18 Fast and slow: Mastering two-speed marketing

19 Technology versus talent

20 Brief braver

21 Building 'brand' bridges: 'Coffee and shoe leather'

22 B2Beatles: Why John, Paul, George and Ringo are perfect B2B role models

23 Persuasion and profitability

24 Stop being a marketer: Start being a go-to-marketer

25 Frankenstein's monsters in Salt Lake City: A story

26 Bravery as a strategy: A happiness mindset

26½ Conclusion

About the author

Acknowledgements.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781788602198

1788602196

OCLC:

1255216737