How to Grow Your Business Like a Weed : A Complete Strategy for Unstoppable Growth.

Format:

Book

Author/Creator:

Heinecke, Stu.

Contributor:

Corzine, Nicola.

Language:

English

Subjects (All):

Strategic planning.

Small business--Growth.

Small business.

Success in business.

Physical Description:

1 online resource (292 pages)

Edition:

1st ed.

Place of Publication:

Newburyport : Red Wheel/Weiser, 2022.

Summary:

"This book applies a model to business growth, examining the successful strategies that ordinary weeds use to spread and prosper in almost any situation. This is a system based on adapting the strategies, attributes, and tools used by weeds to take root, dominate, defend their space, and further expand their domain, providing a pathway to transform a team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, and enriching opportunities for growth and security"-- Provided by publisher.

Contents:

Front cover

Front flap

Copyright

Contents

Foreword

Introduction

THE NATURE OF WEEDS

1 The Nature of Weeds

2 Everybody Wants to Grow like a Weed

3 What Weeds Want Us to Know

4 How Weeds Disrupt

THE WEED MINDSET

5 Irrepressible Optimism

6 Ruthless Persistence

7 Brutal Urgency

8 Fearsome Aggression

9 Nimble Adaptability

10 Alien Resilience

THE W.E.E.D.S. MODEL

11 Seed Strategy

12 Seed Pod Strategy

13 Thorn Strategy

14 Segmentation Strategy

15 Rosette Strategy

16 Vine Strategy

17 Root Strategy

18 Soil Strategy

SCALING LIKE A WEED

19 1:1 Leverage and Scale

20 Multi-ChannelScale

21 Collective Scale

Conclusion: Grow, Expand, Dominate, Defend

Study Guide

Let's Connect

Acknowledgments

Chapter Notes

Index

About the Author

Back flap

Back cover.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Heinecke, Stu How to Grow Your Business Like a Weed

ISBN:

9781632657374

1632657376

OCLC:

1303088235