The digital generation reaches maturity : brave new world wide web / Jessica Lichy.

Format:

Book

Author/Creator:

Lichy, Jessica, author.

Language:

English

Subjects (All):

Electronic commerce--Taxation.

Electronic commerce.

Physical Description:

1 online resource (117 pages)

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publisher, [2022]

Summary:

Based on a selection of scholarly investigations undertaken during the past decade, this book provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by digital disruption and the post-pandemic conditions. It highlights a number of key factors that have shaped (and continue to do so) the business world and society as a whole. The focus here is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both national and corporate) and 'generation belonging'. This knowledge is necessary for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.

Contents:

Intro

Table of Contents

Preface

Introduction

Chapter 1

Chapter 2

Chapter 3

Concluding section

Post-scriptum

Appendices

References.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781527577954