True Founder : What No One Else Has the Guts to Teach You about Starting Your First Business.

Format:

Book

Author/Creator:

Lafleur, Marc.

Language:

English

Subjects (All):

New business enterprises.

Self-help publications.

Success in business.

Physical Description:

1 online resource (156 pages)

Edition:

1st ed.

Place of Publication:

Newburyport : Forbes Books, 2023.

Summary:

People think that being a founder is glamorous, that it means posting Instagram photos at a coffee shop all day or spending hours creating cool logos. Enter Marc Lafleur, who tells his story in all its glamour-less glory, from creating two failed startups to selling his company truLOCAL for $16.8 million after only five years. Complete with all of Lafleur's hard-earned learnings and humiliating mistakes made along the way, this book is full of unconventional tips for first-time founders, advice on how to scale, and life lessons from a guy who realized a long time ago that everything happens for a reason. It doesn't take someone special to succeed in business. What it takes is the right mindset, becoming self-aware, and the dedication to put your success and goals above everything else. And, as any honest founder would say, a little bit of luck.

Contents:

Intro

Testimonials

Half-title page

Title page

Copyright page

Dedication

Contents

Acknowledgments

Introduction: Who Is This Book For, Anyway?

Part I: All That Matters Is Having the Right Mindset

1 | Becoming a Professional Problem Solver

2 | Business is a Series of Sprints, Not a Marathon

3 | Your Job is to Make Decisions, Even if They Aren't the Right Ones

4 | How to Stay Motivated-Part 1

Part II: All That Matters Is Getting Started

5 | Creating Opportunities by Shooting Your Shot and Putting Yourself at the Table

6 | Avoid Cofounder Drama with Difficult Conversations and a Shareholders' Agreement

7 | The Truth About Early-Stage Hires

8 | Working with Freelancers, Dev Houses, and Marketing Agencies

Part III: All That Matters Is Putting in the Work

9 | Raising Capital with Angels and Venture Capitalists

10 | Building Community by Finding Your Own Niche

11 | Evolving Quickly and Transitioning as a Founder

12 | How to Stay Motivated-Part 2

Part IV: All That Matters Is Using What You've Built to Your Advantage

13 | If You Can't Communicate, You Can't Lead

14 | You Can't Fake Culture

15 | Being Organized as a Person Who Thrives in Chaos

16 | How to Stay Motivated-Part 3

Outro: Goddamn Right

Resources

Bonus Chapter

About the Author.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Lafleur, Marc True Founder

ISBN:

9781955884709

OCLC:

1372399267