TikTok As a Marketing Channel for Influencer Marketing : A Comparison Between Instagram, YouTube and TikTok / Chantal Van Houtte.

Format:

Book

Author/Creator:

Van Houtte, Chantal, author.

Series:

Internet economics (Series) ; Volume 13.

Internet Economics / Internetökonomie Series ; Volume 13

Language:

English

Subjects (All):

Internet marketing.

Internet personalities.

TikTok (Electronic resource).

YouTube (Electronic resource).

Physical Description:

1 online resource (88 pages)

Edition:

First edition.

Place of Publication:

Zürich, Switzerland : LIT Verlag GmbH & Co. KG, [2021]

Summary:

This book by Chantal Van Houtte explores TikTok as a marketing channel for influencer marketing, comparing it with established platforms like Instagram and YouTube. It examines the role and effectiveness of influencer marketing on these platforms, with a focus on TikTok's unique characteristics and its rapid growth in popularity. The study provides insights into the trends, challenges, and methodologies associated with influencer marketing, including qualitative empirical procedures and expert interviews. The research aims to identify parallels and differences between these platforms, providing valuable information for marketers and researchers interested in the evolving landscape of social media marketing. Generated by AI.

Contents:

Cover

Table of Content

1. Introduction

2. Social Media Marketing

3. YouTube as a Marketing Channel

4. Instagram as a Marketing Channel

5. TikTok as a Marketing Channel

6. Methodology

7. Interview Results

8. Conclusion

9. Recommendations

10. Limitations of the Study

11. Reference List.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references.

ISBN:

9783643964663

3643964668

OCLC:

1409028109