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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
- Format:
- Book
- Author/Creator:
- Das, Subhankar
- Series:
- Advances in marketing, customer relationship management, and e-services book series.
- Advances in Marketing, Customer Relationship Management, and E-Services Book Series
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Internet marketing--Research.
- Internet marketing.
- Marketing research--Technological innovations.
- Marketing research.
- Physical Description:
- 21 PDFs (311 pages)
- Place of Publication:
- Hershey, Pennsylvania : IGI Global, cop. 2021
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"-- Provided by publisher.
- Contents:
- Chapter 1. Consumer-generated content as clues for brand trust in the digital era
- Chapter 2. Understanding the value of digital marketing tools for SMEs
- Chapter 3. Information processing model in consumer behaviors in health communication: an analysis of herbal cream advertisements
- Chapter 4. Rising power of today's brands: digital market mavens
- Chapter 5. A systematic study of integrated marketing communication and content management system for millennial consumers
- Chapter 6. A systematic study of new age consumer engagement and exploration for digital entertainment for over-the-top platforms in various digital media
- Chapter 7. Banking innovative service with digital brand equity for new age consumers: internet banking and millennial consumerism
- Chapter 8. Usability audit model for tourism destination websites
- Chapter 9. Jordanian digital learning management system model (JDLMS)
- Chapter 10. Performance analysis of classification techniques with feature selection method for prediction of chronic kidney disease
- Chapter 11. Comparison of performance of various machine learning classification techniques with ensemble classifiers for prediction of chronic kidney disease.
- Notes:
- Description based on title screen (IGI Global, viewed 09/26/2020).
- Includes bibliographical references and index.
- ISBN:
- 9781799844211
- OCLC:
- 1197883193
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