Customer Experience. Guía Práctica : Todo lo Que Necesitas Saber para Diseñar y Medir Tus Experiencias Cliente.

Format:

Book

Author/Creator:

Hernández Hernández, Luz.

Series:

Directivos y Líderes Series

Language:

Spanish

Subjects (All):

Customer relations.

Consumer satisfaction.

Physical Description:

1 online resource (106 pages)

Edition:

1st ed.

Place of Publication:

Madrid : Kolima, 2021.

Summary:

This book serves as a practical guide for designing and measuring customer experiences, aimed primarily at business leaders and marketing professionals. It emphasizes the importance of customer experience in the digital era, providing methodologies, such as the CX3C model, to effectively enhance customer interactions and satisfaction. The author, Luz Hernández, offers insights based on her extensive professional experience, enriched with real-world examples and best practices. The book targets readers interested in improving customer relations and service delivery, particularly in the context of digital transformation and post-COVID challenges. Generated by AI.

Contents:

Prólogo

Introducción

1. QUÉ ES LA CUSTOMER EXPERIENCE

2. CÓMO DEBEN SER LAS EXPERIENCIAS

3. METODOLOGÍA DE DISEÑO CX3C

4. FACILITADORES

5. FASES DE LA METODOLOGÍA CX3C

6. FASES DE MADUREZ DE LA CUSTOMER EXPERIENCE

7. POR QUÉ CREAR TU PROPIA CUSTOMER EXPERIENCE

8. CÓMO IMPACTA LA COVID-19 EN LAS EXPERIENCIAS CLIENTE

Epílogo

Agradecimientos

Bibliografía Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

OCLC:

1432604241