Sport business in the United States : contemporary perspectives / edited by Brenda G. Pitts and James J. Zhang.

Format:

Book

Contributor:

Zhang, James J., editor.

Pitts, Brenda G., editor.

Series:

World Association for Sport Management

Language:

English

Subjects (All):

Sports--Economic aspects--United States.

Sports.

Sports administration--United States.

Sports administration.

Physical Description:

1 online resource (293 pages) : illustrations

Edition:

1st ed.

Place of Publication:

London, England ; New York, New York : Routledge, [2021]

Summary:

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.

Contents:

Cover

Half Title

Series Page

Title Page

Copyright Page

Contents

List of contributors

1 Management and marketing of sports in the U.S.: an introduction

2 The governance of sports in the USA

3 Development of youth sport: a historical perspective

4 Youth and high school sports in the United States: structural and gender perspectives

5 Marketing practices in National Junior College Athletic Association men's basketball programs

6 Critical leadership in the management and marketing of university athletics

7 Generational market segmentation of millennial sport fans: use of generational cohort approach

8 Better understanding hockey fans: a review of sport fan consumption literature

9 Consumer behavior of women's sports

10 BIRFing and CORSing of sport fans: a case analysis

11 Internships, practicum, and professional marketability

12 Differentiation of service quality in the health-fitness setting: a segmentation analysis

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-00-305862-0

1-003-05862-0

1-000-20309-3

9781003058625

OCLC:

1183963983