El cliente sale de viaje : Cómo entender a los clientes del futuro.

Format:

Book

Author/Creator:

Serradilla Juan, Raquel.

Contributor:

Sánchez Guitian, José Miguel.

Series:

Directivos y Líderes Series

Language:

Spanish

Subjects (All):

Consumer behavior.

Customer relations.

Physical Description:

1 online resource (175 pages)

Edition:

1st ed.

Place of Publication:

Madrid : Kolima, 2019.

Summary:

This book explores the evolving journey of consumers in the digital age, focusing on how technology influences purchasing decisions and customer experiences. Through insights from the authors' discussions, it addresses the impact of artificial intelligence and virtual assistants on consumer behavior, emphasizing the importance for companies to adapt to these changes. The authors aim to provide guidance for business leaders on improving customer relationships and preparing for future technological advancements. The book targets business executives and leaders interested in customer management and adapting to technological shifts. Generated by AI.

Contents:

Introducción. El viaje del cliente

Capítulo primero. El cliente líquido

Capítulo segundo. El poder de la pizza

Capítulo tercero. Clientes del futuro inmediato

Capítulo cuarto. Estado de sitio

Capitulo quinto. Aeropuertos, estaciones y puertos

Capítulo sexto. El equipaje del viajero

Capitulo séptimo. El estado emocional del cliente

Capítulo octavo. Se pone el sol, sale el sol

Capítulo noveno. Contact center

Capítulo décimo. Bienvenido cliente artificial Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

OCLC:

1365540407