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Strategic tools and methods for promoting hospitality and tourism services / Alexandru Nedelea, Maximiliano Korstanje, Babu George, editors.
- Format:
- Book
- Series:
- Advances in hospitality, tourism, and the services industry book series.
- Advances in hospitality, tourism, and the services industry (AHTSI) book series
- Language:
- English
- Subjects (All):
- Tourism--Marketing.
- Tourism.
- Physical Description:
- 1 online resource (xvii, 326 pages) : illustrations (some color).
- Place of Publication:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, [2016]
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher.
- Contents:
- The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban
- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea
- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana
- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others]
- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi
- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap
- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra
- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis
- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc
- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio
- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu)
- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje
- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini
- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781466697621
- OCLC:
- 942677337
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