Handbook of research on managing and influencing consumer behavior / Hans-Ruediger Kaufmann, editor.

Format:

Book

Contributor:

Kaufmann, Hans Ruediger, 1958- editor.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 2327-5502

Gale eBooks

Language:

English

Subjects (All):

Consumer behavior.

Marketing research.

Physical Description:

1 online resource (xxxiv, 728 pages) : illustrations.

Place of Publication:

Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher.

Contents:

Customer knowledge management (CKM): a way to increase customer satisfaction / Rawan Khasawneh, Ameen Alazzam

Investigating factors affecting adoption of eCRM in the Australian service industry / Chad Lin, Geoffrey Jalleh

Customer relationship management as an imperative for academic libraries: a conceptual model-121 E-agent framework / Amanda Xu, Sharon Q. Yang

Customer-centric marketing in the European Union from a legal perspective / Eleni Tzoulia

Managing and influencing consumer behavior to become a worldwide leader in the apparel industry / Eric Viardot

Basic model of CKM in terms of marketing performance and some important antecedents and dimensions / Mohammad Fateh Ali Khan Panni

Market orientation, customer relationship management (CRM) implementation intensity, and CRM performance: a structural model / Bryan Soh Yuen Liew, T. Ramayah, Jasmine A. L. Yeap

The impact of consumer choice goals on innovativeness / Jose Carlos Korelo, Danielle Mantovani Lucena da Silva, Paulo Henrique Muller Prado

What motivates people to customize apparel online? / Hira Cho

Electronic government: challenges for public services consumer behaviour and value creation / António Carrizo Moreira, Ricardo Augusto Zimmermann

Relationship marketing on public social software platforms in the airport industry: the case of Facebook / Marion Tenge

Fuzzy social network modeling for influencing consumer behavior / Ronald R. Yager, Rachel L. Yager

Business and technology trends in social CRM / Anteneh Ayanso

Offline and online customer satisfaction in B2C markets: towards an overall customer satisfaction framework / Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri

Creating cultural analogues in virtual communities through branding / Robert Pennington

The role of individual behavior and social influence in customer relation management / Jerzy Surma

Human-computer interaction in consumer behaviour / Rocco Servidio, Barry Davies, Kevin Hapeshi

Loving and hating brands: multiple relationships between consumers and brands / Sandra Maria Correia Loureiro

Brand-led transformation: operationalising the brand in complex service businesses / Pier M. Massa

Modelling of consumer goods markets: an agent-based computational approach / Stephen E. Glavin, Abhijit Sengupta

Managing service consumer behavior and relationship dynamics in Asia / Nelson Oly Ndubisi, Siti Haryati Shaikh Ali

Can Zakat institutions adopt consumer-centric knowledge management successfully to alleviate poverty? / Abu baker Ramadan Mohamed Hussain

Customer knowledge management (CKM): customers as external knowledge assets in small-to-medium-sized software enterprises (SMEs) / Ciara Heavin, Frederic Adam

Customers as external sources of knowledge to foster innovation / Laura Zapata Cantú, José Luis Pineda

Knowledge management as a tool for influencing customers: revisited / Richard Brunet-Thornton, Petra Maresová, Vladimír Bures, Tereza Otcenásková

Consumer information systems as services: a case study of the IPTV providers / Tuure Tuunanen, Lesley Gardner, Martin Bastek

Automated technology integrations for customer satisfaction assessment / Chien Shing Ooi, Kah Phooi Seng, Li-Minn Ang.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

Description based on print version record.

ISBN:

9781466665484

OCLC:

900276841