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Emerging trends and innovation in sports marketing and management in Asia / Ho Keat Leng, Nanyang Technological University, Singapore, Noah Yang Hsu, Aletheia University, Taiwan, [editors].
- Format:
- Book
- Author/Creator:
- Leng, Ho Keat, author.
- Series:
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2327-5529
- Language:
- English
- Subjects (All):
- Sports--Asia--Marketing.
- Sports.
- Sports--Asia--Management.
- Physical Description:
- 1 online resource (xxv, 355 pages) : illustrations.
- Place of Publication:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--Provided by publisher.
- Contents:
- The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap
- Views on sports sponsorship in Singapore / Lyon Lai Mun Wai
- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and equipment brand "Li Ning" / Luke Lunhua Mao, James Zhang
- A path analytic model of the relationship between event involvement and sponsors recall / Anish Yousaf, Anil Gupta
- A case study of sport marketing strategy of Mercuries Taiwan Masters Invitational Golf Tournament 2012 / Noah Yang Hsu
- The Asian sports market: should it be revisited by Turkish football clubs? / Metehan Igneci, Emel Kursunluoglu Yarimoglu
- The influence of sports fan ethnocentrism on Major League Baseball game viewing behavior: a cross-cultural study of Korea and Taiwan / Weisheng Chiu, Jung-Sup Bae, Doyeon Won
- Rationalizing sport spectatorship: analysis of fan behaviour in S-League / Shankar Selvam
- Participant perception of the foreign sports talent (FST) scheme / Clement Chan
- Opportunities and challenges in Wake sports in Taiwan / Chiung-Tzu Lucetta Tsai
- Promoting an Asian sport to the world: the case of Taekwondo / Min Kil Kim, James J. Zhang
- Football in Singapore: a global, historical, and social phenomenon / Ken Peh
- Hosting the Youth Olympic Games: the pioneers from Singapore / Nick Aplin
- Strategies for the development of life skills and values through sport programmes: review and recommendations / Koon Teck Koh, Martin Camiré
- Perceived importance and extent of implementation of volunteer management practices: comparison between national sports associations and event management companies / Huijing Huang, Wai Cheong Eugene Chew, Koon Teck Koh
- Coach education and learning: Singapore's story / Koon Teck Koh, Wai Cheong Eugene Chew
- Incorporate environmental protection into the Olympic Games: the case of the Beijing green Olympics / Liyan Jin, James J. Zhang.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 9781466675285
- 1466675284
- OCLC:
- 904281091
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