Survey of Use of TikTok for College Marketing.

Format:

Book

Author/Creator:

Staff, Primary Research Group.

Language:

English

Subjects (All):

Internet marketing.

Social media.

Physical Description:

1 online resource (89 pages)

Edition:

1st ed.

Place of Publication:

New York, NY : Primary Research Group, 2022.

Summary:

The book 'Survey of Use of TikTok for College Marketing' provides an in-depth analysis of how colleges and universities utilize TikTok as a marketing tool. It examines the effectiveness and usefulness of TikTok in college marketing strategies, including the departments that find it beneficial and the types of content used. The book explores the role of free instructional resources from TikTok, the employment of consultants, and the allocation of staff time towards TikTok marketing efforts. It includes data on paid advertising, content creation, and engagement metrics such as comments, likes, and shares. The survey results are broken down by various demographics, such as work title, college type, and respondent age and gender, offering a comprehensive understanding of TikTok's role in higher education marketing. The intended audience includes college marketing professionals and academic researchers interested in digital marketing strategies. Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Other Format:

Print version: Staff, Primary Research Group Survey of Use of TikTok for College Marketing

ISBN:

9798885170611

OCLC:

1334890561