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Margin of victory : how technologists help politicians win elections / Nathaniel G. Pearlman, editor.
- Format:
- Book
- Series:
- New trends and ideas in American politics.
- New trends and ideas in American politics
- Language:
- English
- Subjects (All):
- Campaign management--Technological innovations--United States--History.
- Campaign management.
- Communication in politics--Technological innovations--United States--History.
- Communication in politics.
- Internet in political campaigns--United States--History.
- Internet in political campaigns.
- Political campaigns--Technological innovations--United States--History.
- Political campaigns.
- Physical Description:
- 1 online resource (281 p.)
- Distribution:
- New York : Bloomsbury Publishing (US), 2024.
- Place of Publication:
- Santa Barbara, Calif. : Praeger, 2012.
- Language Note:
- English
- Summary:
- This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics.
- Contents:
- Cover; Margin of Victory; Recent Titles in New Trends and Ideas in American Politics; Title; Copyright; Dedication; Contents; Series Foreword; Foreword; Acknowledgments; Introduction; Chapter 1 The Digital Revolution: Campaigns and New Media Communications; Chapter 2 The Quest for Victory: Campaigning Online for President; Chapter 3 Skyrocketing Numbers: Online Fundraising for Political Campaigns; Chapter 4 Ignore at Your Peril: Campaigns and the Blogosphere; Chapter 5 Growing Power: Digital Marketing in Politics; Chapter 6 You Can Take It with You: The Evolution of Mobile Politics
- Chapter 7 Blessings and Curses: How Technology Is Changing PollingChapter 8 Serving the People: Constituent Relations in the Digital Age; Chapter 9 An Explosion of Innovation: The Voter-Data Revolution; Chapter 10 Organizing Technology: The Marriage of Technology and the Field Campaign; Chapter 11 A New Model: VAN and the Challenge of the Voter-File Interface; Chapter 12 Innovative Tactics: The GOP Goes Online; Chapter 13 Making It Personal: The Rise of Microtargeting; Chapter 14 Acting Intelligently: A Brief History of Political Analytics
- Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign SoftwareChapter 16 Actionable Data: Using Social Technology to Change Organizations; Chapter 17 Impasse: The Voting Technology Challenge; Conclusion; Notes; About the Editor and Contributors; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9798400682773
- 9798216114802
- 9786613690029
- 9781280779633
- 1280779632
- 9781440802584
- 1440802580
- OCLC:
- 879549445
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