Consuming behaviours : identity, politics and pleasure in twentieth-century Britain / edited by Erika Rappaport, Sandra Trudgen Dawson and Mark J. Crowley.

Format:

Book

Contributor:

Rappaport, Erika Diane, 1963- editor.

Dawson, Sandra Trudgen, editor.

Crowley, Mark J., editor.

Language:

English

Subjects (All):

Consumers--Great Britain--History--20th century.

Consumers.

Consumption (Economics)--Social aspects--Great Britain--History--20th century.

Consumption (Economics).

Consumption (Economics)--Social aspects--History--20th century.

Physical Description:

1 online resource (316 p.)

Edition:

1st ed.

Place of Publication:

London ; New York, NY : Bloomsbury Academic, 2015.

Language Note:

English

Summary:

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.

Contents:

FC; Half Title; Title Page; Copyright; Dedication; Contents; List of Illustrations; List of Tables; List of Contributors; Acknowledgements; Chapter One: Introduction: Erika Rappaport, Sandra Trudgen Dawson and Mark J. Crowley; Part One: Gender, Sexuality and Youth: Cultivating and Managing New Consumers; Chapter Two: Who is the Queer Consumer? Historical Perspectives on Capitalism and Homosexuality: Justin Bengry; Chapter Three: 'Healthier and Better Clothes for Men' : Men's Dress Reform in Interwar Britain: Ina Zweiniger-Bargielowska

Chapter Four: Selling, Consuming and Becoming the Beautiful Man in Britain: The 1930s and 1940s: Paul R. Deslandes Chapter Five: Rational Recreation in the Age of Affluence: The Café and Working-Class Youth in London, c. 1939-1965: Kate Bradley; Chapter Six: Teenagers, Photography and Self-Fashioning, 1956-65: Penny Tinkler; Chapter Seven: Unwanted Consumers: Violence and Consumption in British Football in the 1970s: Brett Bebber; Part Two: In and Beyond the Nation: The Local and the Global in the Production of Consumer Cultures

Chapter Eight: Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising, 1780-1980: Stefan SchwarzkopfChapter Nine: Drink Empire Tea: Gender, Conservative Politics and Imperial Consumerism in Inter-war Britain: Erika Rappaport; Chapter Ten: Female Credit Customers, the United Africa Company and Consumer Markets in Postwar Ghana: Bianca Murillo; Chapter Eleven: Designing Consumer Society: Citizens and Housing Plans during World War II: Sandra Trudgen Dawson

Chapter Twelve: Saving for the Nation : The Post Office and National Consumerism, c. 1860-1945: Mark J. CrowleyChapter Thirteen: Prosperity for All? Britain and Mass Consumption in Western Europe after World War II: Kenneth Mouré; Chapter Fourteen: A House Divided: The Organized Consumer and the British Labour Party, 1945-60: Peter Gurney; Chapter Fifteen: Early British Television: The Allure and Threat of America: Kelly Boyd; Select Bibliography; Index

Notes:

"First published 2015 by Bloomsbury Academic."

Includes bibliographical references and index.

ISBN:

1-00-308503-2

1-000-18970-8

1-000-18307-6

1-003-08503-2

0-85785-739-8

1-4742-1950-0

9781003085034

OCLC:

1158313620