Company towns of the Bat'a concern : history, cases, architecture / edited by Ondřej Seveček and Martin Jemelka.

Format:

Book

Contributor:

Ševeček, Ondřej, editor.

Jemelka, Martin, editor.

Series:

Economic history.

Economic History

Language:

German

Subjects (All):

Bata Shoe Company--History.

Bata Shoe Company.

Footwear industry--History.

Footwear industry.

Company towns--Case studies.

Company towns.

Company town architecture.

Physical Description:

1 online resource (314 p.)

Place of Publication:

Stuttgart, [Germany] : Franz Steiner Verlag, 2013.

Summary:

During the interwar years, the footwear industry was confronted with similarly revolutionary changes and processes to those in the automobile industry which tend to be associated with the name of Henry Ford. Their major vehicle became the originally Czechoslovak enterprise of the Ba'a siblings, which, during the first decades of the twentieth century, grew into a gigantic concern with global reach.Seventeen researchers from Europe and North America trace the fascinating story of the Ba'a concern, a substantive chapter of which from the end of the 1920s became the establishment of com

Contents:

TABLE OF CONTENTS; PREFACE; I. INTRODUCTORY REMARKS; 1. THE CASE OF COMPANY TOWNS OF THE BAŤA CONCERN; 1.1. INTRODUCTION; 1.2. REFLECTING ON THE TOPIC OF PERIOD DISCUSSIONS, THEIR SECOND LIFE, AND THE CURRENT STATE OF UNDERSTANDING; 1.3. COMPANY TOWNS OF THE BAŤA CONCERN IN THE COORDINATES OF CONTEMPORARY RESEARCH; 1.4. THE BAŤA CONCERN - CHARACTER OF GROWTH, STRUCTURE, AND ITS TRANSFORMATIONS; 1.5. ON THE GENESIS OF THE BAŤA MODEL OF COMPANY TOWNS: CONDITIONS AND CIRCUMSTANCES, PREMISES AND INFLUENCES

1.6. "THE IDEAL INDUSTRIAL TOWN" - ON THE SYSTEMATIZATION OF THE CONCERN'S PROGRAM AT THE END OF THE 1930S1.7. CONCLUSION; II. REFLECTING ON BAŤA'S HISTORY; 1. IDENTITY, DISCIPLINE AND ORDER IN THE BAŤA CONCERN; 1.1. THE EMPLOYEE - SELECTION, RECORDS, CONTROL; 1.2. BODY AND CHARACTER; 1.3. MORAL DECLINE AND ITS TREATMENT; 1.4. IMAGES AND METAPHORS. THE BAŤA COLLECTIVE...; 1.5. ... AND ITS ENEMIES; 1.6. EPILOGUE; 2. IMAGINING BAŤA IN THE WORLD OF TOMORROW: THE BAŤA COMPANY, CZECHOSLOVAKIA, AND THE 1939 NEW YORK WORLD'S FAIR; 2.1. HISTORIOGRAPHY; 2.2. BAŤA'S PLACE IN THE WORLD OF TOMORROW

2.3. A FAIR AFTER MUNICH?2.4. THE ORPHAN PAVILION; 3. BAŤA'S SEARCH FOR SOCIAL RECONCILIATION IN THE CHANGING WORLD OF SOCIAL JUSTICE; 3.1. INTRODUCTION; 3.2. BAŤA'S CONCEPT OF SOCIAL RECONCILIATION; 3.3. BAŤA AND HIS ERA; 3.4. BAŤA'S SOURCES OF INSPIRATION; 3.5. CONCLUSION; III. BAŤA TOWNS - CASE STUDIES; 1. OTTMUTH (OTMĘT): A GERMAN OUTPOST OF BATISM?; 1.1. ESTABLISHMENT OF THE COMPANY DEUTSCHE SCHUH-AKTIENGESELLSCHAFT BATA, BERLIN (1928-1930); 1.2. DEUTSCHE SCHUH-AKTIEN GESELLSCHAFT BATA,OTTMUTH A.G. (1930-1938); 1.3. OTA SCHLESISCHE SCHUH-WERKE OTTMUTH A.G.(1938-1945)

1.4. ECONOMIC DEVELOPMENT OF THE COMPANIES DEUTSCHE SCHUH-AKTIEN GESELLSCHAFT BATA, OTTMUTH AND OTA, SCHLESISCHE SCHUH-WERKE OTTMUTH, A.G. (1930-1945)1.5. CONSTRUCTION DEVELOPMENT OF THE FACTORY PREMISES (1931-1945); 1.6. BATA-SIEDLUNG; 1.7. POSTWAR DEVELOPMENT AND OTA'S POSITION IN THE POLISH ECONOMY; 1.8. CONCLUSION; 2. PUTTING MÖHLIN ON THE MAP: THE SWISS BAŤA TOWN AS AN INTEGRAL PART OF THE COMPANY'S NATIONAL IMAGE; 2.1. A CRISIS-RAVAGED VILLAGE; 2.2. A COLORFUL BOUQUET OF ENEMIES; 2.3. BAŤA'S ROAD TO THE STATUS OF A SWISS PRODUCT; 2.4. MÖHLIN AS A NEW CENTER

2.5. BAŤA APPLIES AN IMAGEOLOGICAL BRICOLAGE2.6. WHAT DAYS SHOULD ONE CELEBRATE?; 2.7. WHAT LANGUAGE SHOULD ONE SPEAK?; 2.8. WHAT ADVERTISING SHOULD ONE USE?; 2.9. WHAT OCCASIONS SHOULD ONE SUPPORT?; 2.10. FROM EXPANSION TO PRODUCTION STOPPAGE; 2.11. CONCLUSION; 3. BAŤA IN PONITRIE1: ON THE DEVELOPMENT OF THE SLOVAK COMPANY TOWNS OF VEĽKÉ BOŠANY AND BAŤOVANY (TODAY PARTIZÁNSKE); 4. THE ESTABLISHMENT AND DEVELOPMENT OF THE BAŤA FACTORY IN SVIT (1934-45); 5. MODERNITY ON "BRABANT'S HEATH": BUILDING BATADORP IN THE NETHERLANDS, 1932-1959

5.1. NORTH-BRABANT BEFORE BATADORP: CONSUMER GOODS PRODUCTION AND AN EXPORT-ORIENTED INFRASTRUCTURE, 1800-1932

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

Description based on print version record.

ISBN:

3-515-10534-4