Racing with Rich Energy : How a Rogue Sponsor Took Formula One for a Ride.

Format:

Book

Author/Creator:

Blackstock, Elizabeth.

Contributor:

King, Alanis.

Language:

English

Subjects (All):

Automobile racing--History.

Automobile racing.

Formula One automobiles--History.

Formula One automobiles.

Sports sponsorship.

FIA Formula One World Championship--History.

FIA Formula One World Championship.

Storey, William (Rich Energy founder).

Storey, William.

Physical Description:

1 online resource (294 pages)

Edition:

1st ed.

Place of Publication:

Jefferson : McFarland & Company, Incorporated Publishers, 2022.

Summary:

"Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story"-- Provided by publisher.

Contents:

Cover

Table of Contents

Acknowledgments

Preface

1: As the Storey Goes

2: Bad Genes

3 Dubious Energy

4: A Formula for Disaster

5: Whyte Collar Crime

6: A Pain in the Haas

7: When You Mess with the Bull

8: A Volt of Hope

9: The Richest Part

Appendix A: Questions for William Storey

Appendix B: Questions for Haas F1 Team

Chapter Notes

Bibliography

Index.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-4766-4792-5