Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor.

Format:

Book

Author/Creator:

Alonso Dos Santos, Manuel, 1981- author, contributor.

Contributor:

Alonso Dos Santos, Manuel, 1981- editor.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2327-5529

Language:

English

Subjects (All):

Sports--Marketing.

Sports.

Sports--Marketing--Technological innovations.

Sports sponsorship.

Sports sponsorship--Technological innovations.

Physical Description:

PDFs (363 pages).

Place of Publication:

Hershey, Pennsylvania : Business Science Reference, 2014.

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

Contents:

Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho

Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández

The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng

Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer

The marketing implications of international sports rating systems / Raymond T Stefani

The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena

Corporate social responsibility and sporting events / Samuel M. Bradley

Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero

Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik

The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos

The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez

Ambush marketing / Ran Liu, Des Thwaites

Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena

Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza

Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer

The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó

The role of sports marketing in the global marketplace / Kijpokin Kasemsap

Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.

Notes:

Description based upon print version of record.

Description based on print version record.

Includes bibliographical references.

ISBN:

9781466659957

OCLC:

881881463