Drinking bomb and shooting meth : alcohol and drug use in Japan / Jeffrey W. Alexander.

Format:

Book

Author/Creator:

Alexander, Jeffrey W., 1972- author.

Series:

Asia Shorts

Language:

English

Subjects (All):

Methamphetamine abuse.

Substance abuse.

Whiskey industry.

Physical Description:

1 online resource (154 pages)

Edition:

1st ed.

Place of Publication:

Ann Arbor, Michigan : Association for Asian Studies, [2018]

Summary:

Jeffrey W. Alexander examines how Western alcohol and innovative pharmaceuticals became so popular, available, and fashionable in Japan. He considers the people who brewed, distilled, synthesized, and marketed these products and explores what their advertising campaigns say about Japan's shifting culture.

Contents:

Cover

Title Page

Copyright

Dedication

Series Page

Foreword

Contents

Acknowledgments

Introduction

1. Whisky and the Advent of "Western Liquor Culture" in Japan

The Origins of Japan's Whisky Industry

Survival and Recovery: Whisky in the Early Postwar Period

Salarymen and Uncle Torys: Advertising Whisky in the 1950s

The Whisky Revolution: Torys Bars and the Advent of Western Liquor Culture

Conclusion: Reaching Out to Elite Consumers

2. Beer: The Beverage of the Masses

Beer's Debut

Beer Halls and Advertising

Beer Advertising and Sales in the 1920s and 1930s

Beer Sales, Rationing, and Consumption during the Second World War

Beer Sales and Marketing in the Postwar Era

Cabarets and Celebrities: Beer Marketing and Emerging Postwar Consumerism

Beer and the Salaryman (and Salarywoman) Lifestyle

Market Growth through the 1970s

Asahi Super Dry and the Peak of Beer Sales

The Return of Local, Craft Beer in Japan

The Galapagos Effect: Happoshu and "Third-Category Beer"

Conclusions

3. Alcohol Damage: Liver Stimulants and Hangover Remedies of the 1950s and 1960s

Japan's Vitamin Age

The Liver and Pseudoscience

Boozing with Colleagues after Work

The Hazards of Holiday Parties

Liver Drugs and Ladies' Health and Beauty

Targeting Ever More Diseases and Poisonings

Debunking the Myths: The Swift Withdrawal of Methionine-Based Drugs

4. Drug Panic: Meth and the Shock-Horror Campaigns of the 1950s

The Origins and Early Use of Methamphetamine in Japan, 1887-1945

Japan's Postwar Hiropon Epidemic, 1945-1955

War on Hiropon: Antidrug Policy and Propaganda, 1953-1955

Japan's Next Meth Addiction Crisis, 1970 to the Present

Conclusion

Notes

Bibliography

Index.

Notes:

Description based on print version record.

Other Format:

Print version: Alexander, Jeffrey W. Drinking Bomb and Shooting Meth

ISBN:

9781952636097