Critical approaches to superfoods / Richard Wilk, Emma McDonell.

Format:

Book

Contributor:

Wilk, Richard, editor.

McDonell, Emma, editor.

Language:

English

Subjects (All):

Nutrition--Social aspects.

Nutrition.

Natural foods--Social aspects.

Natural foods.

Food and Social Movements.

Anthropology of Food (Food).

Culture and Society (Food).

Food.

Local Subjects:

Food and Social Movements.

Anthropology of Food (Food).

Culture and Society (Food).

Food.

Physical Description:

1 online resource ( xi, 179 pages) : illustrations

Place of Publication:

London : Bloomsbury Publishing, 2020.

System Details:

text file

HTML

Summary:

"Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí"-- Provided by publisher.

Contents:

1.Introduction. Tracking Superfoods / Emma McDonell and Richard Wilk

Part I. Making foods super

2.From Seasonal Specialty to Superfood: Almonds, Overproduction, and the Semiotics of The Spatial Fix / Emily Reisman

3."The New Pomegranate": Rooibos Magic, Traditional Knowledge, and the Politics and Possibilities of Superfoods / Sarah Ives

4.Extractionist logics: the missing link between functional foods and superfoods/ Christy Spackman

Part III. Working miracles

5."A Really Good Story Behind It": Moringa Bars and Venture Capital Funding / Julie Guthman

6.The Miracle Crop as a Boundary Object: Quinoa's Rise as a "Neglected and Under-Utilized Species"

Emma McDonell

7.What Makes Food Super? The Post-Eugenic Promises of Fish Flour and Other Super Powders / Hannah LeBlanc

Part III. Superfood trajectories

8.From Superfood to Staple? Tracing the Complex Commoditization of Kale / Marvin Joseph F. Montefrio and Anacorita O. Abasolo

9.The Global Acai´: A Chronicle of Possibilities and Predicaments of an Amazonian Superfood / Eduardo S. Brondizio

10.Amaranth's "Rediscovery" In Mexico: A Path Towards Decolonization of Food? / Florence Bétrisey and Valérie Boisver.

Notes:

Includes bibliographical references (187-215) and index.

ISBN:

9781350123908

1350123900

9781350123885

1350123889

OCLC:

1316701550