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Strategic planning in the arts : a practical guide / Michael M. Kaiser.
- Format:
- Book
- Author/Creator:
- Kaiser, Michael M., 1953- author.
- Language:
- English
- Subjects (All):
- Arts--United States--Management.
- Arts.
- Arts--Management.
- Physical Description:
- 1 online resource (1 online resource.)
- Place of Publication:
- Waltham, Massachusetts : Brandeis University Press, [2019]
- Summary:
- "A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them"-- Provided by publisher.
- Contents:
- A framework for strategy development: building on the mission
- Writing a mission statement
- Understanding the environment: external analysis
- Internal analysis: the management audit
- Artistic planning
- Educational programming
- Programmatic marketing
- Institutional marketing
- Development planning
- Boards
- Organizational structure/staffing
- Technology
- Implementation planning: the rubber meets the road
- Financial planning and management
- A plan for planning: the planning process
- The planning environment.
- Notes:
- First version published: New York : Kaiser/Engler Group, 1995.
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 9781512603217
- 151260321X
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